About Pure Impact Athletics

Pure Impact Athletics is a premier hybrid training facility led by 2x DEKA Relay World Champion & World Record Holder, Amber Tait.

We specialize in a strength and endurance-based approach, designed to create well-balanced, high-performing individuals of all levels. As an official DEKA and Hyrox affiliate, our athletes dominated the competition in 2024, claiming 6 World Champion titles and 95 podium finishes. Every aspect of our programming is uniquely designed by Amber—you won’t find this training anywhere else!

Whether you’re an elite competitor or just starting your fitness journey, you’ll be surrounded by a supportive, high-energy community that pushes you to be your best. Train with purpose. Compete with confidence. Welcome to Pure Impact.

Our Gym!

Hours of Operation

Operating Hours

Monday – Friday: 6:00 AM – 10:00 AM & 4:00 PM – 7:00PM
Saturday: 8:00 AM – 11:00 AM
Sunday: 9:00 AM – 11:00 AM

Contact Information

Email

admin@pureimpactathletics.ca

Located in West Brant

125 Sherwood Drive, Unit #33,
Brantford, Ontario N3R 0B8

West Brant Location

Visit Our Social Media to See More!

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"Super positive environment where I'm always pushed to do my best!"

"A fantastic energetic group of people who encourage me greatly! The works have been challenging for me and can be adapted to a higher level or (for me) at a lower level. I'm very impressed!"

"Making the decision to get healthier was tough, but coming to this gym with these great people and trainers has given me the environment to achieve my goals."

"You truly changed my freaking life. Words can’t describe how thankful I am."

"My confidence, attitude and perspective on life and fitness has positively changed and I cant wait to see what the future holds. Thank you to everyone at Pure Impact Athletics for their hard work and dedication to the Pure Transformation Challenge!"

"The Pure Impact Family is so supportive, and the workouts are always challenging and somehow a blast!"

"I have started to enjoy exercise which is something I never figured would happen!"

"I have worked out in many gyms over the years and I have never witnessed such an atmosphere of camaraderie, and encouragement."

About Pure Impact Athletics

Our Gym!